What’s a brand, really?

There's often confusion about what a brand really is. It's not merely a logo or tagline; rather, it’s the heart of your business, the way people feel when they interact with you and the story they tell about you when you’re not around. It’s how you show up and how your audience connects with that. We’re here to help you craft a brand strategy and visual identity that truly speaks to your people, ensuring your message comes through clearly everywhere your brand appears.

Benefits of a Strong Brand Strategy & Visual Identity

  • Alignment

    A clear brand strategy is like a compass, it keeps you and your team aligned on what you stand for, how you show up, and the impact you want to make. When your brand is clear, every interaction, from sales to customer service, reflects who you truly are. When your team understands it, they embody it, creating a brand that feels real, consistent, and magnetic.

  • Market Differentiation

    By clearly defining your brand’s unique values and personality, you stand out in a crowded marketplace. A cohesive visual identity, from logos and color schemes to typography and imagery, ensures your brand is instantly recognizable. This distinctiveness not only attracts and retains customers but also sets you apart from competitors. Elevate your brand above the noise with a compelling strategy and striking visuals, and watch your business thrive.

  • CUSTOMER LOYALTY

    By consistently delivering clear, authentic, and visually appealing messages, your brand becomes reliable and recognizable. Consistent branding also creates an emotional connection with your audience, enhancing loyalty and trust. Investing in a solid brand strategy and visual identity ensures customers feel secure and confident in choosing your business, driving long-term success.

  • Community Building

    A strong brand identity fosters a community of customers who share your values and engage with your content and offerings. When customers align with your mission, they become advocates, sharing positive experiences and providing valuable feedback. This community-driven support drives organic growth through word-of-mouth and social sharing, enhancing your brand's presence and fostering lasting connections.



  • Reduces costs

    A strong brand strategy and visual identity benefit your business by growing naturally as you expand. Instead of constantly rebranding and spending time and money on changes, a solid brand identity evolves with your business. This consistency keeps your brand recognizable to customers as you grow, fostering trust and loyalty without the disruptions of frequent rebranding.

OUR OFFERINGS

BRand Strategy & Identity

Our brand strategy and identity package is designed to create a cohesive and compelling brand for your business. From logo design to brand messaging, we ensure every element reflects your unique story and sets you apart in the market.

  • Research:

    • Competitor analysis report

    • Development of 3 User Personas

    Branding:

    • Brand Strategy Workshop: A hands-on session where we’ll dig into your brand’s vision, audience, and goals through discussions and exercises, uncovering key insights to kickstart the project.

    • Brand Strategy Presentation: We’ll define the internal brand, establish its personality, pinpoint its tone of voice, create a messaging strategy, and craft a compelling brand story.

    • Visual Identity Presentation: We’ll cover everything from color palette and imagery guidelines to typography and iconography recommendations. Plus, we’ll design your logo, complete with variations and usage guidelines.

    • Two review meetings for branding revisions.

  • Week 1-4: Research and Planning
    Conduct competitor analysis and target audience research.

    Week 5-9: Brand Development
    Develop a comprehensive brand strategy presentation. Create visual identity elements, including the colour palette, imagery guidelines, typography recommendations, iconography recommendations, and logo design.

    Week 10-11: Presentation Preparation
    Package the presentation for your review.

    Week 12-13: Review and Revisions
    Hold review meetings to gather feedback and make necessary revisions to the branding elements.

    Week 14: Final Deliverables
    Handover all finalized deliverables.

  • $20,000+ CAD

Website Design

Our website design services combine innovative creativity with solid UX principles to create user-friendly, visually stunning websites tailored to your brand. We guide you through the entire process, from wireframes and prototypes to final deliverables, ensuring a seamless and engaging user experience that enhances your online presence.

  • Design and Development

    • Develop the information architecture for the website.

    • Generate paper wireframes for all website pages.

    • Translate wireframes and branding into a website design.

    • Create content for the website, including graphics and SEO optimized copy.

    • Conduct testing to ensure functionality and responsiveness across different devices.

    • Finalize website design and development, addressing any remaining issues or feedback from you.

    Launch and Post-Launch Activities

    • Provide training to you for managing and updating the website.

    • Final review and closeout meeting to ensure satisfaction.

    • Handover of all finalized deliverables.

    • Weeks 1-2: Develop website information architecture and create paper wireframes.

    • Weeks 3-7: Translate wireframes and branding into website design.

    • Weeks 8-12: Create and add content to website, including photos, graphics and SEO-optimized copy.

    • Week 13: Conduct testing for functionality and responsiveness. 

    • Week 14: Finalize website design and address feedback.

    • Week 15: Provide training for website management.

    • Week 16: Conduct final review, ensure satisfaction, and handover deliverables.

  • $7,000+ CAD

BRand Assets

Our brand assets include meticulously designed business cards, brochures, uniforms, and flyers. These elements collectively showcase our commitment to quality and consistency, helping to create a strong and cohesive brand presence across all touchpoints.

    1. Flyers

    2. Brochures

    3. Book and Album Covers

    4. Business Card Design

    5. Uniform Design

    6. Logo Design

    7. Packaging Design

    8. Signage and Banners

  • The timeline for your product’s completion will be customized to meet your specific needs, depending on the product and the complexity of the design.

  • Inquire for a tailored quote for your project.